hexcode marketing blog - branding

Your business’ story matters. From your logo to your sales messaging you need to have a cohesive and consistent look and feel. If your logo is bright and bold, but your sales message doesn’t fit your look, it can leave potential customers confused. Your branding needs to connect your mission, vision, and purpose so people can understand the story your business is telling.

If you are starting a new business or looking to revamp your existing brand, you should start by building a strategy that will fit your goals. Before you even begin putting together messaging or a logo, you need to develop your brand. 

  • Identify Your Target Market – You want to build a brand that will speak to your ideal customers. If you don’t have a clear idea of who that is, your brand will fall flat.
  • Identify Your Brand’s Personality – Are you a fun brand with bright colors, or more sophisticated and professional? You need to know how you want your customers to perceive you.
  • What Value do you Add? – Your value proposition is a huge part of your brand. You need to know the value you bring to the table with your brand.
  • Be Different – You don’t want to be like everyone else in your niche. Think outside the box and make your brand stand out from the competition.


Your logo is one of the most important parts of your branding. You want something that when someone sees it they will automatically think of your business. Just think of golden arches – what business comes to mind? Yep, that’s the one. You want your logo to have the same effect. You want a design that’s recognizable, easy to read, and fits with your brand. It needs to use colors that invoke the feeling you want your customers to have when they think of your business. 


What makes people want to give you their money? A strong sales message is key to building trust with your potential customers. Your sales message should establish your credibility and provide your customers with information about what you do. Having a strong message gives your audience insight into what’s important to you and your brand. However, you don’t want to talk sales all the time. You also need to be engaging to promote your brand’s message and core values.


Engaging with your followers on social media is important because it helps to build a strong relationship with them. When you respond to comments, answer questions, and share content that your followers are interested in, you’re showing that you value their presence and their opinions. This helps create a loyal and engaged community of followers who are more likely to support your brand and promote it to others. By actively engaging with your followers, you can also gain valuable insights into their needs and preferences, which will help you develop and optimize your content and marketing strategies. Ultimately, engaging with your followers on social media helps to strengthen your online presence, build trust with your audience, and drive growth for your brand.

Hexcode’s 100% in-house team will work with you to create and execute a brand strategy that not only fits your business model, but also your goals. We sit down with you and talk through everything that matters to you. We break down what makes your brand unique and construct a brand identity that will keep your business top of mind for your customers. If you’re ready to take your brand to the next level, contact us today!

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