From digital ads to website development, marketing agencies typically offer a wide range of services. Marketing has really evolved from what it used to be. Today businesses need to look at social media platforms, digital ads, promo materials, user experience on their websites as well as SEO. This doesn’t even cover marketing materials they need for sales like slide decks, business cards, commercials, headshots, and so much more. As a business owner, you rely on others to help make sure your business is successful. You hire employees, managers, HR professionals, accountants, and other pieces that are integral to the business puzzle. While hiring someone to do your marketing in-house can be beneficial, there are factors that make hiring a marketing agency a more sustainable solution.
Marketing agencies are constantly learning. They are the experts in their field, and will always research current trends, learning about the most effective techniques for driving online traffic, keeping up with social media algorithms, and executing a successful marketing campaign. When you hire a marketing agency they are also a fresh set of eyes on your business. It’s easy to put blinders on when you are looking at the same things every day so bringing in someone that is looking at your strategies for the first time can give you a better insight on how you can optimize your marketing.
When you hire someone in-house to do your marketing, they will do a good job in what they are experts in. However, when you hire an agency, you’re getting experienced and skilled marketers that understand all facets of marketing. An agency will have a graphic designer, social media expert, website designer, website developer, digital ad specialist, and SEO strategist. You get more bang for your buck since you’re getting a group of people to work on your business instead of just one or two people.
It’s also easier to scale your business with a marketing agency. As your business grows, your team will need to grow as well. Hiring new employees can be expensive, and can be very time-consuming. With an agency, you don’t have to interview, onboard, train, and manage employees. With an in-house marketing team, you have to worry about workload and when you have a big project come in, if your team is at capacity it might be too late to add to it. Your agency gives you access to as many or as few marketing professionals as you need to be successful.
You also have access to the latest and greatest marketing technologies when you use an agency. You want your business to have the latest technology used in your industry and marketing isn’t any different. This also means you and your team won’t have to learn how to use new technologies in the marketing field since the agency will implement the tools.
Marketing agencies will also take a deep dive into your consumer demographics. They’ll do a competitive analysis, look at insights for current campaigns and look at how to optimize performance, and make sure your strategy includes any current or up-and-coming trends.
Finally, hiring a marketing agency lets you focus on what you do best. If you’re a florist you want to focus on making arrangements that your customers will love. Not taking time researching trends on social media, and how to grow your following. That’s what a marketing agency will do for you. People come to your business because of your knowledge, and experience in your industry, so why wouldn’t you hire a marketing agency for the same reason? If you’re looking for an agency that will help you be strategic with your marketing, we’re here for you!