Artificial Intelligence (AI) in one of the newest tools in the field of marketing. While some people think AI is going to replace them, the important thing to remember is that AI is a tool, not a person. All tools need to have a human at least monitor the performance, and AI isn’t any different. You also don’t have the same personality in AI generated copy as you get with the personal touch of an actual person. Take a look at the paragraphs below. One was written using AI, and one was edited by our Digital Marketing Specialist to add our brand voice and personality. Can you tell which one is AI generated?
Artificial Intelligence (AI) is becoming an increasingly important tool in the field of marketing. AI can be used to analyze data and provide insights that can inform marketing strategies and decisions, such as targeting specific demographics or personalizing advertising. It can also be used to automate certain tasks, such as social media management, email marketing, and customer service. Additionally, AI-powered chatbots and virtual assistants can improve customer engagement and experience. As technology continues to advance, AI will likely play an even greater role in the future of marketing, helping businesses to more effectively reach and understand their target audiences.
Artificial Intelligence (AI) is becoming an increasingly important tool in the field of marketing. Not only can AI be used to automate tasks like managing social accounts, writing email marketing campaigns, and assisting with customer service, you can also analyze data and get insights that can help optimize your marketing strategies. With Technology continuing to make huge advancements, AI is going to take on a greater role in the world of marketing, increasing productivity, connecting businesses to their customers, and helping marketing teams gain a better understanding of their target audiences.
While both paragraphs have the same information, one has a more personable approach. This means that while AI can be a great asset to marketing efforts, it can’t replace the human element of marketing. AI surfs the web to find information, and we all know not everything you read online is true. So you need a human do double check what the AI has created, and make sure it matches your brand’s voice. Here are some ideas on how to use AI in your marketing strategy that will help your creativity without replacing you.
- Use it for generating ideas for captions. If you’ve hit a creative block you can use it to help you spark some ideas. Then take that idea and personalize it to fit your brand. With the example below, we took the AI caption and turned it into “Fall in love with our beautiful Valentine’s Day bouquets with your choice of roses, tulips, lilies, and more! Order now and show your sweetheart you love them bunches!”
- Use it to generate titles for a blog or podcast.
- Get ideas for social media topics
- Use it as inspiration for a paragraph or long form caption for blogs and socials
AI is definitely changing how we create content, and to some extent how we look at our productivity and output, but we think keeping the human element in all of your brand’s writing is vital to staying true to your identity, and recognizable to your audience.