If you don’t have a video strategy, you are missing out! Video is no longer just an optional part of marketing—it’s essential. Gone are the days of relying solely on eye-catching graphics and carousels to tell your story. With the explosive growth of short-form video content in recent years, platforms like YouTube and Instagram are changing the landscape for brands engaging with their audiences online.
Why Video Matters
Video isn’t just entertaining, it’s informative. Video allows companies to showcase their personalities and their industry expertise. It’s completely transforming how users interact with brands, and this increased engagement fosters trust and loyalty among customers.
Your Audience is Watching
Video and streaming platforms have experienced unprecedented growth in recent years. YouTube, for instance, is set to surpass Disney as the largest media company in the near future. As of January 2025, YouTube boasts 2.53 billion monthly active users worldwide. Incidentally, 60% of time spent on Instagram and Facebook is dedicated to watching videos, with 70% of total watch time occurring on mobile devices.
Over-the-top (OTT) subscription services have also skyrocketed, surpassing 3 billion subscriptions. With 2 billion users on Instagram, it’s clear that video is where your audience is.
Social Media’s Video Focus
It’s not just YouTube that’s seeing a surge in video views. Social media platforms are prioritizing video content now more than ever. Current algorithms favor video views and shares, meaning that when you open a social media app, the first thing you’ll likely encounter is a video. This shift helps brands tell their stories and connect with customers on a deeper level.
What Types of Video Content Work Best?
While there’s no one-size-fits-all video strategy, certain formats tend to be more engaging for audiences:
- “How-To” & Tutorials
These provide value and teach your audience something new. Creating “how-to” content can help you show off your product/service and highlight its benefits to the audience.
- Product Reviews
Genuine reviews can heavily influence your audience’s purchasing decisions. Having satisfied clients or customers organically review your product or give a testimonial of your services can go a long way!
- Educational Content
Share knowledge and establish authority in your field. You are the expert on your product/service! Teach your audience and familiarize them with it, and they will be more likely to purchase what you’re selling!
- Behind the Scenes (BTS)
Give your audience a peek into your brand’s inner workings. As a society, we crave authenticity and personality from brands. Show us what your day-to-day operations look like, and you will be surprised how it resonates with your audience.
- Product Demos
This one is for the visual learners! Show how your product works in real time, and your audience will be more likely to purchase it.
- Fun, Trending Content
Capitalize on current trends to engage viewers. But remember, while it’s great to jump on a trend, if it feels inauthentic or inappropriate for your brand, wait for the next trend to roll around!
Crafting a Share-Worthy Video Strategy
Not every video you create will go viral, but a well-rounded video strategy helps you focus on creating consistent, share-worthy content tailored to your audience and the platform on which you’re posting. The goal is to create videos that resonate with viewers and encourage them to engage with your brand. If you need help with video strategy, filming, or both, our expert team is here for you.
Don’t let the rise of video pass you by—embrace it and watch your brand thrive! Check out our recent guide with expert tips for enhancing your short-form video strategy. And if you’re ready to hire a team of professionals to create and carry out a successful video strategy, reach out to us today!
