One of the fastest-growing digital advertising options is over-the-top (OTT) ads. These ads use 15-30 second commercials and combines the reach of traditional TV commercials with the targeting capabilities of online digital ads, giving your brand the power to reach your target audience with your message while they’re binge watching their favorite shows.
OTT Ads: Reach, Relevance, and Results
At Hexcode Marketing, we are always looking for ways to increase your reach, engagement, and brand recognition. As more and more people are cutting the cord from traditional cable TV and moving to streaming services like Hulu, Sling TV, Tubi, Roku, and more. Connected TV (CTV) is rapidly becoming the most popular way to watch shows and movies and is set to surpass both mobile and desktop video in viewer time share.
When you run OTT ads with Hexcode, we help you come up with a strategy that defines your target audience, chooses the right apps, channels, and programming your audience is watching, and creates relevant and engaging videos that will make your brand memorable to the viewers.
- Targeting Capability
With traditional TV advertising, you worked with a media buyer to have the same ad running and hoped you picked a prime time to run your ad. With OTT, we are able to strategically select apps, channels, and genres that your target audience is streaming, while also targeting beyond broad demographics down to pinpoint details that truly define your target audience such as location, interests, behaviors, and more. We can even retarget your website visitors ensuring your campaign reaches the right audience with precision.
- Campaign Strategy
Hexcode Marketing will strategize with you to come up with a plan for your video that will drive engagement, and keep your brand top of mind. We create custom videos perfect for different sales, seasons, holidays, and more, ensuring your campaign is laser-focused and will resonate with your ideal customer. The ability to track website visitors, or include a QR code to a landing page also opens the door to unlocking real-time data on viewer engagement so we can fine-tune campaigns for maximum impact.
Any part of a good digital ad strategy is testing. With OTT ads, we can create a campaign and run multiple assets to see what your audience engages with the most, making changes quickly to adapt and ensure you reach your goals.