Content is Not King

Content is Not King Blog Cover

When businesses first had the ability to have a digital presence the phrase “content is king” reigned supreme. For a long time creating content that was compelling seemed to be the only goal for marketers everywhere. Everyone wanted to create high-quality content that stood out in the digital noise. With the ever-evolving landscape of the digital world there has been a shift in the content is king thought process. While content is still a huge part of your strategy, it has been dethroned, or at least it now shares the throne. So, what has taken over as king? Here are our thoughts.

Creating compelling content is still important, but you can’t just create content for the sake of creating content. You also need to be consistent, genuine, engaging, and relevant. There is a lot of content that is created each day, and to stand out in the digital sea can be nearly impossible. That’s why you need to be strategic. Think about how you can take your content and elevate it. How can you include your followers? How can you engage with people? How can you make your followers and non-followers remember you? It’s no longer enough to just post to post. You need to deliver valuable genuine content at a consistent schedule to keep your followers coming back.

Consistency is the heartbeat of a successful digital marketing campaign. Posting consistently fosters credibility, and reliability, and cultivates an audience that is dedicated to you. Also, when you post on a regular basis social platforms algorithms will reward you with pushing your content to more people. Your consistency will help build trust with your audience and keep them coming back for more.

Along with consistency, and probably more importantly being authentic. With the increasing amount of AI-generated content flooding the internet showing you are transparent, and genuine in your content is vital to your success. People want to know that there is a person on the other side of the content that you’re pushing out. People crave real connections and interactions. When you don’t have that personal touch in your content and don’t show your personality you can get lost in the scrolling. Being authentic isn’t just about what you say. It’s also about how you say it. You need to actively listen, respond, and engage with your audience with thoughtful conversations. Your content, consistency, and authenticity need to create a two-way conversation and not a one-sided story that you shout from the rooftops. 

While content is still a major part of your marketing strategy, without consistency, and being genuine, it can’t be king. So as you start this new year thinking about your strategy and how you want to approach your content, make sure you take into account having meaningful conversations, and creating valuable content that shows the personality behind the brand. The digital world is full of trends that only last for a moment, and content has a shorter and shorter shelf life every year. However, the connections you make by building trust and loyalty, your content can stand out from the rest.

If you need help with strategy, implementation, creating meaningful content, or any other form of marketing, Hexcode Marketing is here to help. We have in-house experts who will help you build your loyal followers and create content that is king.

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