The Bourbon Salute
The Bourbon Salute is a fundraising event held annually to benefit the McConnell First Sergeant’s Council. Since their first event in 2018, we have designed a variety of print materials, managed their social media, strategically implemented a digital advertising campaign, and designed their website.
- Print Design
- Social Media Management
- Digital Advertising
- Website Design & Development
When we originally started working with Bourbon Salute, the biggest challenge we faced was establishing an initial digital presence. After creating a brand guide, our team moved forward working to maintain a cohesive visual identity through all of their marketing efforts including a responsive website, social media management, digital advertising, and print design. Ultimately, our goal was to raise visibility to make this annual event a huge success.
web design & development
The key objective in creating an online space for The Bourbon Salute was to enable users to easily access information about the event and have the ability to purchase tickets directly from the site. From research and ideation to design and implementation, we completed this website by creating a very simple flow that allowed users to purchase their tickets with just a few clicks, as well as contact the event coordinator with any questions.
With a large event space and a number of fundraising opportunities, there was a wide range of print material needed to ensure the overall experience went smoothly, preventing any confusion for the event attendees. We worked with the hosts of The Bourbon Salute to strategize best practices for designs based on the layout of the venue and what materials they would need for a successful evening – this included apparel, large banners, posters, table tents, and more.
In developing branding for The Bourbon Salute, we approached it with an aim to combine a classic, pleasant, and smooth look and feel, with the a representation of the First Sergeant’s Council. We successfully executed this with a simple logo design and a dark, minimal color palette that highlighted the high quality bourbon photography used throughout the website and print materials to ultimately showcase the main feature of the event.
social media management
As an annual fundraiser, our main goal in creating a social media marketing campaign for The Bourbon Salute was to increase their following and drive ticket sales by consistently delivering informative posts regarding the event. This content was paired with custom graphics that remained cohesive with their overall brand image and gave their followers an idea of what to expect in supporting this event.
To ensure the success of this event through sponsorships and ticket sales, we strategized and executed an advertising campaign which focused on targeting their ideal attendees. By utilizing short, event specific videos to engage potential consumers, we were able to increase interaction on their social media and website, nearly selling out the event.