You have a question, and the internet has an answer. So when you’re ready to search, do you immediately pull up Google? Maybe another search engine? What about a social media platform?
That’s right—social media platforms have evolved beyond just networking and are now being widely used as search engines. In fact, YouTube is the world’s second-largest search engine, following Google. With millions of users worldwide, Facebook, Instagram, X, TikTok, Pinterest, and YouTube have become go-to destinations for searching for information, products, and services.
But why are these social media platforms being used in place of traditional search engines?
Visual Content
The social media version of a Google Images search—Instagram, Pinterest, TikTok, and YouTube allow users to quickly search for inspiration through images and video, making these platforms valuable resources for discovering fashion trends, home decor ideas, recipes, and more.
Immediate Updates and Information
X is commonly used as a real-time search engine, providing instant access to news, trends, and conversations happening around the world. Its search functionality allows users to explore topics, hashtags, and trending keywords, making it easy to stay informed and engaged.
“Real-life” Reviews
With the rise of influencer marketing, social media has become a primary source of product recommendations and reviews. Influencers are posting sponsored and unsponsored reviews of popular products and shaping how consumers shop.
Seamless Shopping
The emergence of social commerce has further solidified social media’s role as a search engine. Facebook, Instagram, and TikTok now offer integrated shopping features, allowing users to discover and purchase products directly from their feeds.
So, what does this mean for your brand, and how can you take advantage of the rise of search through social media?
1. Do your research.
Research thoroughly, and find out what content people are already searching for that relates to your brand. Don’t forget to look at what your competitors and industry leaders are doing!
2. Optimize your brand on social media.
Construct a strategy and create content that fits your research. Focus on optimizing the platforms that work for your brand, not on trying to post content on EVERY platform. Quality over quantity, always!
3. Continue learning and tweaking your process.
Plan to carry out regular research and adjust your strategy as needed—the goal is to stay ahead of trends so that your content is the first to show up when people search.
Social media is an indispensable tool for brands, especially as the number of people using it to search the web continues to increase. If you are looking for a team that can optimize your social media strategy, reach out to Hexcode Marketing!