When running a business, your website is one of your most hard-working employees. You can showcase your products and services, your company culture, positions you’re hiring for, your portfolio, galleries of your work, and more. But having all of that information on your website won’t mean anything if you’re not optimized for SEO. While you’re website houses all of the information about your business, your SEO makes it easy for people to find it. We’re going to break down what SEO is and our top 5 tips to ensure your website is set up for success.
SEO stands for Search Engine Optimization. This is a search engine’s ability to find and display relevant information to a user’s search query. When you type in a keyword or phrase like “marketing agencies,” web crawlers scour the internet looking for the most relevant information. However, using targeted keywords on your website for the sake of having them so you will rank higher in the organic search isn’t enough. You want to use keywords on your site in the right places, and in ways that will keep visitors on your website. Google uses the E.E.A.T to make sure websites that show up in search results are experienced, experts in their field, authoritative, and trustworthy. Search engines want to send people to websites with the most relevant information to address queries from users.
Here are our top 5 tips to improve your SEO and rank higher in the search results.
- Do Your Keyword Research
- There are a lot of options when it comes to keyword research, but you want to focus on your ideal customers’ intent. You need to think like a user rather than someone running a business. Find keywords and phrases that people will use to search for your products and services and use those on your website.
- Prioritize Quality Over Quantity
- With search engines putting user experience first, you don’t want to create content on your website just for it to sit there. Having high-quality content that answers questions, shows your authority, and proves you’re trustworthy will rank you higher than having your site overloaded with content that users navigate away from.
- Answer Questions With Blogs & Articles
- Think about what a potential customer will search for if they’re researching your industry. Use a search engine to find a popular question, then write a blog that is relevant to that topic and showcases your company’s knowledge on that topic, or create an FAQ section that provides answers to questions potential customers are searching for.
- Set Up Google Analytics & Search Console
- These are free tools provided by Google that help you track your SEO efforts and monitor your web traffic. Google Analytics will give you a deeper understanding of your website visitors, and provide you with in-depth data on traffic, how users engage with your site, conversions, and more. Google Search Console will provide you with information on how your site appears in Google Search. If Google has any issues with your website, it will also allow you to submit fixes, sitemaps, and other relevant information.
- Analyze Your Competition
- When you look at other websites that show up in the search, you can find other keywords and phrases that you might not have thought of using. These are the websites you’ll be competing with for visibility, so understanding what the top performers are doing to rank high in the SERP will give you a deeper understanding of how you can rank at the top of the page too.
Bonus tip! Find an agency that can help you with your SEO and website. It can be tricky to understand and correctly implement good SEO practices. It can also be time consuming. If you need help with setting up your website to be optimized for SEO so you have a high ranking give Hexcode Marketing a call today. We have a 100% in-house team ready to help you launch your website to the top of the organic search results.