In our current digital landscape, information overload is the norm, but with AI technology like ChatGPT, Google’s AI tools, and other machine learning technologies, people are getting more personalized search results. AI has the ability to understand a user’s intent and crawl the internet to tailor results accordingly. This means you need to have everything optimized for your business from your LinkedIn and other social channels to digital ads and your Google business profile. Ensuring all of these have keywords and phrases that will match what your audience is looking for, and correct meta titles and descriptions are vital to making sure your company is showing up in the top results.
While SEO has always been important, it used to be a set-it-and-forget-it. You would use keywords and phrases that you knew your audience was looking for. However, with the new tools that crawl the internet, they are getting more detailed results to give the user the exact thing they’re looking for. Users are also searching a lot differently than they used to. If you were looking for matching pajamas before that’s what they would search for. Now, users have gotten tired of information overload, so they are refining their searches, so they will look for matching PJs for father and son, so they find the results they are looking for and don’t have to weed through all of the items that they aren’t interested in.
Users are also looking to AI tools like ChatGPT to answer questions. They know doing a search on Google will pull up sponsored ads, and if they want to know “what’s the best way to boost my social media reach?” They’re asking AI tools that crawl and read through thousands of web pages and find the most relevant content that will give the user the answer they’re looking for. This means your website needs to have SEO-rich content in every aspect of your site.
Another AI tool that you might not think about is your voice assistant. Siri, Alexa, and Google Assistant, also search online for answers to voice search queries from their users. Voice assistants rely on natural language processing and machine learning algorithms to understand and respond to voice queries. This means your website will need to be optimized for voice search and focus on natural language processing and long-tail keywords.
AI is going to continue to evolve. This means you need to invest in SEO practices that will align with the ever-changing capabilities of AI and machine learning. We shouldn’t be afraid of AI. It’s here to make our lives easier and give us the results that we are truly looking for. If you want to connect with your audience, making sure your website is optimized for AI is crucial. Embracing the best practices now will mean you are better prepared for the future as AI continues to improve and become more efficient. At Hexcode Marketing, we are always learning and strive to stay ahead of the curve. We are constantly looking at ways to embrace AI and make it a tool to enhance and optimize every aspect of marketing for not only ourselves but our clients as well. If you need your SEO updated, a website refresh, or help with your social media to make sure AI finds your content, we can help.