Jayhawk Autographs
Jayhawk Autographs is an e-Commerce store that was created to help support Kansas University student athletes in utilizing their name, image, and likeness by managing the sales of autographed store products.
Services
- Social Media Management
- Print Advertising
- Web Design & Development
- Product Design
Project Scope
Jayhawk Autographs reached out to us in 2022 as a newly-founded business seeking assistance in establishing their brand and creating an e-commerce store, providing an experience that would be easy to use and update, as they had a number of demographics in their target audience and they would be launching new products frequently. Since launching their website, we have assisted them in making updates as well as worked to grow their social media presence.
Social Media Management
Since the start of our relationship with Jayhawk Autographs, we have focused heavily on promoting their products and promotions as well as growing their social media following across all platforms. With these key objectives in mind, we have collaborated with a number of student athletes, coaches, and other social media accounts on product giveaways to extend our reach and consistently put out engaging, interactive posts.
Digital Advertising
Numerous businesses offer Kansas Jayhawk merchandise. For Jayhawk Autographs, we strategically targeted specific audiences and creatively showcased their products using a mix of both Google and Meta’s advertising platforms, incorporating visually appealing graphics and videos. As a result, we achieved an impressive milestone of over 3 million ad impressions within 6 months.
Web Design & Development
With our main objective for this project being to promote and sell autographed products through a user-centric e-commerce store, it was important to establish a structured catalog that would enable users to easily locate the sport, player, or type of product they were looking for, leading us to create a sidebar filter for all product pages. In promoting the catalog, we designed a homepage that touched on and funneled users into a variety of different categories to ultimately drive sales for all types of products and create a seamless shopping experience.
Print Advertising
Looking to ensure we are marketing to all audiences both physically and digitally, we have worked on a variety of print campaigns for Jayhawk Autographs. From product promotions to sales, we design each piece with brand consistency in mind, utilizing design elements from their social media graphics and website to maintain a cohesive look.
