Jayhawk Autographs
Jayhawk Autographs is an e-Commerce store that was created to help support Kansas University student athletes in utilizing their name, image, and likeness by managing the sales of autographed store products.
Services
- Branding
- Print Advertising
- Product Design
- Web Design & Development
- Social Media Management
Project Scope
Jayhawk Autographs reached out to us as a newly-founded business seeking assistance in establishing their brand and creating an e-commerce store, providing an experience that would be easy to use and update, as they had a number of demographics in their target audience and they would be launching new products frequently.
Branding
Although Jayhawk Autographs reached out to us as a newly-founded brand, it was important to maintain certain aspects of KU Athletics branding as they were working so closely with KU Student Athletes. To do so, we held on to the traditional blue, red, and yellow Kansas colors, carrying them through all aspects of the brand, but paired them with a light, yet contrasting storefront to create a unique look that would slightly differentiate the two brands from one-another and make their products stand out.
Web Design & Development
With our main objective for this project being to promote and sell autographed products through a user-centric e-commerce store, it was important to establish a structured catalog that would enable users to easily locate the sport, player, or type of product they were looking for, leading us to create a sidebar filter for all product pages. In promoting the catalog, we designed a homepage that touched on and funneled users into a variety of different categories to ultimately drive sales for all types of products.
Social Media Management
After launching the Jayhawk Autographs brand and developing their website, we moved forward with their marketing campaign in a few different ways – one being social media marketing. With a focus on highlighting current KU student athletes and the Jayhawk memorabilia being sold on the website to attract KU fans, we quickly grew their Instagram account and have continued to do so through engaging, interactive posts.
Print Advertising
Another way we moved forward with Jayhawk Autograph’s marketing campaign was by creating tangible advertising material to ensure we were reaching all audiences both physically and digitally with product promotions. Continuing with our use of the traditional KU colors, we designed a high-contrast poster that highlighted some featured products, providing both a visual link as well as a QR code enabling viewers to jump directly to the site.
