The Blue & Gold Standard
The Blue & Gold Standard is an NIL collective founded in 2023 that was created to support student athletes at Murray State University in utilizing their Name, Image, & Likeness.
- Web Design & Development
The Blue & Gold Standard reached out to us looking for the best approach to get established as a new NIL collective. We worked with them to create a strategy for developing their digital presence, which resulted in a brand new website.
Web Design & Development
Being the first NIL collective for Murray State University Athletics, it was very important to The Blue & Gold Standard that their website be an educational platform for the close-knit Murray community, while also serving as a space for them to streamline online donations in support of MSU student athletes. With these two key objectives in mind, our team worked to establish informational hierarchy sitewide that would ensure their content not only informed their users well, but also drove them to complete the task of showing their support through a donation or reaching out to the collective with inquiries for unique opportunities. We finalized this website with a variety of custom design elements as well as SEO content to help generate traffic to the site as they moved forward in growing their collective.