TapNPaddles
TapNPaddles is a new indoor pickleball facility coming to Wichita, KS that will also have a restaurant and entertainment space. With a goal of becoming the premier indoor facility for players of all ages and skill levels in the area and ultimately looking to franchise their business across the country, they reached out to us for assistance in developing a marketing strategy that would grow with them.
Services Provided
Branding & Logo Design
Print Design
Web Design & Development
Social Media Strategy & Management
Content Marketing
Project Scope
TapNPaddles required a dynamic marketing strategy to help make their new business known to the local area. This involved creating a brand that would encompass the fun, energetic atmosphere of their facility, as well as a brand guide to utilize as franchise locations opened.
After finalizing their brand standards, we moved forward with developing a strategy to grow their social media accounts, as well as creating offline marketing materials that would assist them in becoming recognizable throughout the community.
Our final objective with this project was to produce a multi-faceted website that would captivate visitors while ensuring seamless functionality and user experience in scheduling lessons, booking courts, parties, and more.
Branding & Logo Design
As we developed the brand for TapNPaddles, our goal was to create something that would be compelling and resonant with the vision our client had. This involved first establishing sales messaging that aligned with their core values and goals as a company.
We then worked to design a logo that would be easily recognizable and could be used in multiple layouts, as well as selecting user-friendly colors and typography to be utilized with all of their marketing materials. We finalized their brand guide by creating a set of custom icons and illustrations to be used on their website, social media, print materials, digital ads, and more.
Print Design
By collaborating closely with TapNPaddles, our graphic design team curated a suite of print materials tailored to their vision and needs. We initially worked to create informative brochures describing their partnership, sponsorship, and membership opportunities, along with custom business cards that aligned with their fun and playful brand.
This was followed by the design of a vehicle wrap to help make their business more recognizable in the local community. Lastly, we designed a variety of merchandise including shirts, hats, pickleball accessories, stickers, and luggage tags to giveaway and sell in their store after opening.
Web Design & Development
As mentioned above, TapNPaddles required a multifaceted website that would serve a number of purposes. In developing the key objectives for this project, we did extensive research on the pickleball industry and worked closely with the client to ensure we were creating something that would function as needed for them as well as the large community they planned to serve.
After launching a temporary, single-page site to serve as a point of contact for users while they worked to build the facility, we moved forward with designing their full site. Our UX team worked to implement a number of features into the design such as an eCommerce store, online food ordering, custom inquiry forms, membership options, educational resources, and more in a user-friendly way.
In the meantime, our content team wrote copy for the site that optimized SEO and captivated users, ultimately driving them to inquire or visit the facility. We finalized this site by carrying their brand standards through the overall design and implementing custom, playful animations to engage users and match the fun, active atmosphere of the facility.
Social Media Management
Hexcode Marketing provides a complete social media strategy across multiple platforms for TapNPaddles. We successfully established their presence on Facebook, Instagram, and LinkedIn, using all platforms to highlight the unique features of their pickleball courts, how to become a sponsor, information about pickleball, and the progress of the building construction using custom graphics and written content.
Content Marketing
As TapNPaddles is a new business, we had the exciting opportunity to create a comprehensive content strategy that includes sales messaging, SEO, website, and social media.
Additionally, we have written press releases that have been utilized in local news outlets to announce both their opening in Wichita and their groundbreaking ceremony.
