The Technology Behind Better Marketing Results
One of the greatest things about working at Hexcode is how freely our team shares our favorite tools and expertise with one another. We started this series to share them with you, too!
Key Points
- Diego relies on Adobe Color as a free, powerful tool to create, extract, and check custom color themes and gradients directly from images.
- The platform syncs effortlessly with Creative Cloud software like Adobe Illustrator, enabling designers to save and organize palettes across client projects.
Our Favorite Marketing Tools
This month, we’re continuing our series highlighting our tried-and-true marketing tools. Our Graphic Designer, Diego, dives into his favorite design tool, how he uses it to create great work for our clients, and a few pro tips for using the platform.
Here is his favorite:
Adobe Color
A tool I use a lot for work is Adobe Color. It’s one of the most popular and free color wheel/theme websites.
I like it because of its seamless integration with other Adobe software, such as Illustrator, which makes it easy to keep track of multiple color themes. Some of its basic capabilities include an interactive color wheel, the ability to pull color themes/gradients from images, and accessibility tools.
Pro Tips:
- Use their Explore feature to find inspiration on color palettes.
- Save a color theme to your Creative Cloud library to import into Adobe software.
- Play their color game when you’re bored!
Powerful Brand Stories Start With the Right Tools
Beautiful design requires the right tools. By using Adobe Color to elevate his work, Diego creates thoughtful designs for our clients. With custom color palettes and seamless integration with Illustrator and other Adobe tools, he uses the platform to make every graphic more intentional and impactful.
Coming in October
Our Marketing Tool Kit series continues next month, as Kaleigh reveals her most-loved marketing tools that inspire creativity in her work. Stay tuned!
FAQs
Adobe Color is a free web-based color theme generator that includes an interactive color wheel, palette extraction tools, accessibility checkers, and inspiration galleries.
You can save customized palettes directly to your Adobe Creative Cloud library, making them instantly available within apps like Illustrator, Photoshop, and InDesign without manual color-code copying.
Yes, the tool allows you to upload any photo or graphic to automatically generate cohesive color themes or smooth gradients based on the image’s key shades.
The Explore feature allows users to search thousands of public color palettes created by other designers, serving as a hub for visual inspiration and mood board development.
Adobe Color features built-in Contrast Checker tools and color blindness simulators that evaluate color pairings against WCAG standards. It automatically provides pass/fail ratings and suggests color tweaks to ensure text and visual elements remain clear and readable for all users.
