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Hexcode Marketing Project Feature: The Bourbon Salute

Serving Our Local Airmen Through Marketing

Cover Photo

Serving Our Local Airmen Through Marketing

For eight consecutive years, Hexcode Marketing has proudly served as the exclusive marketing partner for The Bourbon Salute. Every year, our team dedicates months to planning, coordinating, and designing marketing materials to ensure this meaningful event is even more successful than the last.

Supporting our military community is a cause close to our hearts, and bringing this event to life through our creative work is always a highlight of our year.

2026 Event
Key Points
  • Hexcode Marketing has proudly served as the official marketing partner for The Bourbon Salute for eight years, delivering strategy, digital design, print, video, and social media campaigns.
  • Hexcode handled end-to-end event branding, including digital display graphics, spatial and stage layouts, custom T-shirts, social media sponsor spotlights, and the official 2026 commemorative challenge coin.
  • The 2026 event raised a record $92,000 to directly support local Airmen and their families.

What Did Hexcode Deliver for The Bourbon Salute in 2026?

Every successful event requires a strategy that encompasses digital promotion, physical environment design, and post-event engagement. Here is a look at what we contributed to this year’s event:

Digital Display Graphics

Designed crisp, high-resolution digital assets to inform and guide attendees and to keep the event flowing smoothly.

Digital Display
Signage

Video Production

Storyboarded, filmed, and edited compelling video content to highlight the event’s mission and celebrate key moments.

Video Production
Video Production

Print & Environmental Design

Created eye-catching print materials, including event signage, custom banners, T-shirts, and the official commemorative 2026 challenge coin.

Coin Back
Coin Front

Stage & Spatial Design

Designed the stage layout and custom step-and-repeat backdrops for photo opportunities.

Stage Design

Social Media Campaigns

Developed social media campaigns to recognize generous sponsors, engage our community, and drive event awareness and anticipation.

Social Media

Honoring Our Airmen

Events like The Bourbon Salute rely on seamless execution so the focus remains where it belongs, on supporting the brave men and women who serve. We couldn’t be happier with how everything turned out and are immensely proud to have assisted in another record-breaking year. We are proud to share that we raised $92,000 at this year’s event. We look forward to continuing this momentum and driving even greater success next year!

Check Presentation

Here’s to many more years of partnership and raising critical funds for our Airmen!

Learn More About The Bourbon Salute

FAQs

What is The Bourbon Salute?

The Bourbon Salute is an annual community fundraising event dedicated to honoring and supporting local Airmen and their families.

What role does Hexcode Marketing play in The Bourbon Salute?

Hexcode Marketing serves as the exclusive creative partner, managing months of strategy, video production, social media campaigns, print signage, stage design, and promotional merchandise to ensure a seamless event.

How much money was raised at the 2026 Bourbon Salute?

Thanks to generous community members and sponsors, the 2026 Bourbon Salute achieved a record-breaking total of $92,000 raised for our Airmen.

What physical and environmental items did Hexcode design for this year’s event?

Our team designed high-impact print materials, directional signage, event T-shirts, stage backdrops, custom step-and-repeats for photo ops, and the official 2026 challenge coin.

How does Hexcode Marketing support event sponsors during the campaign?

Hexcode builds targeted social media campaigns leading up to and during the event to highlight generous sponsors, drive attendee engagement, and maximize event awareness.

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