Every business has a website. (If you don’t have one call us, we can help!) Your website is your hardest working employee. Just like a regular employee, it needs to have the tools to work to its full potential. If your website is built through WordPress, there are a number of plugins that will help you optimize your website to track performance, increase engagement, improve SEO, collect information for email signups, and more. Our UX/UI expert gave us the rundown on her top 6 plugins that give the websites we design and develop everything they need to help brands stand out and grow.
We all know how important SEO is to drive organic traffic to your website. With Yoast SEO, you can easily input Meta titles, descriptions, and key phrases on each page of your website. After filling in each of these fields, it will help you identify content issues like readability, grammatical errors, and more. It also automatically generates an XML sitemap (a file that lists the URLs on a website and provides information to help search engines index it) for your website, and will continue to edit your sitemap as new content is added to your site, sending those sitemaps to Google and Bing so your site is quickly indexed.
Need to collect signups? Want to create a custom form for your website? Gravity Forms can help. It’s secure, easy to use, and has a variety of data collection tools to ensure you get the information from your web visitors that matters most. The best part? You don’t need to have knowledge of coding to set it up.
Site Kit –
If you’re in any business, you use Google in one way or another. With Site Kit, you can easily connect Google’s marketing services to your WordPress site. This will provide you with comprehensive data and insights on different aspects of your site’s overall health. This can lead to having a better understanding of your website’s performance and user engagement, and can help you improve search rankings.
If you have an eCommerce/online store platform, you need to use WooCommerce. This plugin allows you to completely customize the appearance of your storefront, checkout process, and product layout on your site, it also follows all of Google’s rules which will help boost SEO, it’s secure, user-friendly, and most importantly, free to use! Additionally, because WooCommerce is open source, you own your store and all of it’s data. There are also a number of Woo extensions that can be added to your site to enhance your store – Stripe, Facebook for WooCommerce, Product Add-Ons, and Ship Station to name a few.
Yes, this is an email service, however, you can seamlessly integrate their plugin into WordPress and collect data for email marketing. This is great for managing customer relationships, boosting engagement and sales, and even retargeting email campaigns. You can automate emails to go out when someone makes a purchase, or even when they abandon their cart. This plugin allows you to communicate with your customers through every step of their buying journey.
Do you want to display your awesome Instagram grid, or 5-star Google reviews on your website? Then SmashBalloon is a great plugin for you. This plugin allows you to display content from your social media profiles directly to your website. Not only can this help boost time spent on your website, it can help increase engagement and followers on your social media pages. You can customize the look and feel of your feed with their Feed Editor to ensure your website maintains a cohesive look throughout. It’s also set up to ensure your page speed is not compromised, which is great for user experience.
Honestly, we could probably write a novel about plugins for WordPress, but we’ll stop with these. If you have a website that’s working harder, not smarter, we can help! Our expert web team is ready to build or redesign your website to help your ideal customer find you organically and optimize your website so it’s performing the way it needs to so your brand can grow and succeed.
