Darrin Hackney Photography
Darrin Hackney is a photographer based in Wichita, KS devoted to capturing beautiful, creative moments that represent each of his clients. Our job was to help him establish his brand and modernize his current digital presence.
- Web Design & Development
- Content Marketing
The key objective for this project was to showcase Darrin Hackney’s work with a clean, sleek portfolio website to place him more competitively in the digital market of his industry. By refreshing his logo and maintaining a minimal, yet unique aesthetic throughout his website, we were able to better highlight his talents as a photographer, while also giving users more insight on his personality.
In establishing Darrin’s brand, we initially worked on a logo design that was simple, yet represented his unique photography style and personality. Our team worked to develop four concepts which we presented to him, ultimately deciding on one final design that gave his well-known business a complete visual identity.
After developing a logo design, our team worked with Darrin to create a copy document that would convey his business story while also optimizing SEO for his website. Following a content interview, we collaborated to ensure we were speaking to his target audience, utilizing keywords, and showcasing his brand voice, which enabled us to move forward with the creation of his online portfolio.
web design & development
After researching to gain some insight in the current market of photography, we implemented a very simple layout for this website, ensuring that users could reach Darrin’s portfolio as well as his contact information without hesitation. In order to make this website unique, we maintained a bold, modern design throughout each page, with subtle animations in various components to avoid taking away from his photos.