Midwest Electric Transformer Services

To complement their new website, we designed two landing pages and targeted digital search ad campaigns focused on high-intent buyers.

By capturing active search traffic for electrical products and services, we streamlined METS’ ads to direct qualified traffic to pages built to maximize lead generation.

To build a website that actually converts, we had to understand how METS conducts business on the ground. We invited their team to walk us through their entire client lifecycle, from initial inquiry to post-delivery support.

The finished website is a sleek digital platform built for clarity, speed, and authority. The visual design reflects the heavy-duty nature of their industry, while maintaining a clean, modern interface that makes navigating complex products and services effortless. By integrating simple navigation and bold CTAs, the new site guides high-intent buyers straight to fast-response channels.

We kicked off the project with an in-depth discovery session. We sat down with METS leadership to learn about their business operations. Then, we got to work researching their target audience and competitors.

USERS

Understanding their audience was crucial to capturing high-intent leads. We found that an important theme with this client was that equipment failures cause costly downtime, so we prioritized speed by embedding fast quote-request features and direct contact triggers throughout the user journey.

COMPETITORS

We then executed a comprehensive competitive analysis, auditing top regional and national suppliers. This allowed us to identify key market gaps and design a digital presence that positions METS as the best choice for reliability and rapid turnarounds.

With a solid foundation of research, our team transitioned into the ideation phase to translate real-world operations into a clear, easy-to-use digital experience. We collaborated closely with the METS team through structured review checkpoints to ensure every decision aligned with their goals.

Site Map

Organizing a vast inventory of products, custom manufacturing services, and emergency repair requests without overwhelming the user required an intuitive site structure. We designed an organized site map that structured clear service explanations and pathways that mirror the daily questions METS answers.

Keyword planning

Using SEO best practices and industry research, our team developed a targeted keyword strategy tailored to high-value queries. Keywords were strategically assigned across pages to maximize search visibility without causing keyword cannibalization.

Wireframe

We developed interactive wireframes based on customer journey mapping and competitive insights. They incorporated prominent CTAs, clear service explanations, and FAQ pathways directly into the framework. METS leadership reviewed and approved these wireframes, ensuring full alignment before the design phase began.

Through active collaboration and rigorous market research, we engineered a high-performing digital asset that perfectly encapsulates Midwest Electric Transformer Services. By merging their 40-year legacy of trust with modern, fast-response digital tools, METS’ new website positions them to capture qualified leads and outpace the competition for years to come.