Last week, our Wichita marketing community gathered for AMA Wichita’s annual Wichita Marketing Awards. The event brought together the brightest creative minds, agencies, and in-house teams in the region to celebrate the creative strategies and results that are pushing our industry forward. Standing out in a crowded field of great local talent makes us even prouder to share some major news from our night at the awards!
Bringing Home the Hardware
Experiential Marketing Campaign of the Year
We are thrilled to announce that we won the Experiential Marketing Award for our work with 13 Sinister Souls! Our campaign was built to bring the physical terror and excitement of the haunt directly to users before they ever set foot through the door.
Our official submission outlined an immersive strategy designed to boost audience engagement and drive ticket sales:
- A record-breaking season for 13 Sinister Souls, with a 27% increase in ticket sales in 2025, even with fewer event days that season.
- A cross-channel approach designed to convert casual fans into attendees and keep dedicated fans anticipating what was to come in the new season.
- High-impact digital graphics, cinematic video production, and atmospheric social media teasers that matched the psychological tension of the haunt.
Finalist for Marketing Agency of the Year
Beyond our campaign win, we were honored to be named one of just three finalists for Wichita’s Marketing Agency of the Year!
Being recognized as one of the top-tier agencies in our city is a massive milestone for our team. We want to send a huge congratulations to our fellow finalists, ShockStarter, and to the team at Signal Theory for taking home the win in a highly competitive category!
A Special Shoutout to Our Client Century Manufacturing
Winning is sweet, but it was made even sweeter by a unique full-circle moment at the event. The beautiful, custom awards handed out to every winner throughout the evening were made by one of our amazing clients: Century Manufacturing! The award for Best Award unquestionably goes to Century Manufacturing for the flawless, incredible trophies.
Looking Ahead
Events like the Wichita Marketing Awards remind us why we do what we do. We are endlessly grateful to our clients who trust us with their visions, and to our passionate team that pours their heart and strategy into every single thing we build.
Are you ready to build an award-winning brand or digital campaign for your business? Let’s connect and make something unforgettable.
FAQ
Experiential marketing focuses on creating immersive, memorable interactions between a brand and its audience. Instead of just showing a static advertisement, we build an emotional experience. For 13 Sinister Souls, this meant using cinematic video, tense storytelling, and eye-catching graphics to give people the exact feeling of being at the haunted house before they even bought a ticket.
We focused heavily on data targeting and audience engagement. By building up psychological anticipation through social teasers and executing a precise cross-channel strategy, we drove higher peak urgency.
The American Marketing Association (AMA) judges submissions based on a strict matrix of four criteria:
The Business Problem: Defining a clear market challenge.
The Strategy: The data-backed blueprint used to solve it.
The Execution: The creative quality of the videos, design, and copy.
The Results: Concrete, measurable data showing the campaign actually worked.
Our submission won because we successfully connected our creative execution directly to a massive ROI for our client.
Not at all! While we love the creative freedom of a haunted house, our strategic framework applies across industries. We design brands, websites, and strategic marketing campaigns for B2B companies, local healthcare providers, retail stores, professional service firms, and more.
It all starts with a conversation. We don’t believe in cookie-cutter marketing packages. We sit down with you to look at your current numbers, your goals, and your target audience to build a custom strategy. Contact us today to get started.
