Performance Factory
Branding and Website Strategies That Perform
Performance Factory is an athletic facility in Wichita, KS, that provides a full spectrum of performance training services tailored to the specific needs of athletes across multiple sports. With highly experienced coaches and cutting-edge sports technology, Performance Factory helps athletes improve their performance and reduce their risk of injuries.
Services Provided
Branding & Logo Design
Web Design & Development
Social Media Strategy & Management
Project Scope
Performance Factory was part of an existing business before branching out on their own, so they needed a website that was their own to showcase their services and educate potential customers on their processes and benefits.
First and foremost, Performance Factory needed a new logo and professional branding to convey consistency and credibility to athletes in the area.
Branding & Logo Design
Performance Factory needed a strong, professional brand identity to establish themselves as a credible resource for Kansas athletes. Our team worked closely with them to design a logo and branding elements that captured their dynamic and intricate approach to performance training.
The result was a cohesive visual identity that conveys expertise and energy, helping Performance Factory stand out in the market.
Website Design & Development
To showcase their specialized services and educate potential clients, Performance Factory required a custom website that reflected their fresh brand and unique value. We collaborated closely on website strategy, messaging, and design to ensure the site was clear, engaging, and easy to navigate.
Our developer then built a sleek, professional platform that highlights their offerings and connects with athletes looking to enhance their performance and reduce injury risk.
Conclusion
Hexcode and Performance Factory met on multiple occasions to discuss website strategy, branding, and messaging. Once we collaboratively decided on the best strategy, the Hexcode web team got to work writing, designing, and developing their website while our designers worked on curating their brand.
Since the launch of their website and unveiling of their new branding, Performance Factory has been able to showcase their services in a professional way online and connect with potential customers.